The Apprentice Project (TAP)
## Student Experience – Design Consultant
**About The Apprentice Project (TAP)**
The Apprentice Project (TAP) is a Great Place to WorkⓇ certified, for-impact organization dedicated to transforming government & low-income schools by offering holistic development for all children. Our vision is to revolutionize education by fostering 21st-century skills through innovative and inclusive learning experiences.
We empower students from marginalized backgrounds in India by utilizing technology, including an AI and NLP-powered WhatsApp chatbot, to build co-curricular electives that nurture creativity, self-confidence, and problem-solving abilities. Our flagship WhatsApp Chatbot, TAP Buddy, offers electives such as Visual and Performing Arts, Coding, STEM, and Financial Literacy.
Currently, TAP impacts over 34,000 students across ten states in India. TAP students display a 2x improvement in creativity and a 74% improvement in self-confidence. In 2024-25, TAP aims to work with 100,000 students across multiple states through various government partnerships.
We are growing and looking to onboard passionate and go-getting talent. Join us to transform the lives of all children, one child at a time. To learn more about our mission and work, please visit our website.
**Role Summary**
* **Location:** Remote
* **Time Commitment:** Full Time
* **Compensation:** Rs. 500 per Hour
* **Time Commitment:** 10 to 12 hours per week
**Key Job Areas**
**Role Description**
* Lead the design and development of conversational flows for TAP Buddy, a WhatsApp bot designed to engage and assist students.
* Collaborate with product managers, developers, and other stakeholders to understand user needs and translate them into conversational experiences.
* Identify design problems and incorporate conversation design principles.
* Create user-friendly, engaging, and intuitive conversation flows in Hinglish that reflect TAP Buddy’s friendly and enthusiastic persona.
* Develop conversation design best practices, including intent mapping, entity recognition, error handling, and fallback strategies.
* Conduct user research, A/B testing, and analysis to continuously optimize conversational designs based on user feedback and engagement metrics.
* Ensure all conversational elements align with the tone of voice guidelines established for TAP Buddy, ensuring a consistent, approachable, and supportive user experience.
* Monitor the performance of the conversation designs and make necessary adjustments to improve user engagement, response accuracy, and overall interaction satisfaction.
* Document all conversation designs and flows, ensuring clear communication with developers for seamless integration.
* Mentor junior conversation designers and contribute to the development of internal guidelines and design standards.
**Must Have**
* Strong understanding of conversational AI, including natural language processing (NLP) and intent-based dialogue systems.
* Knowledge of user experience (UX) principles as they apply to conversation design.
* Ability to analyze conversational data to improve flows and user experiences.
**Good to Have**
* Familiarity or Expertise in designing conversation flows for WhatsApp bots or similar platforms.
* Experience with conversation design tools such as Voiceflow, Botmock, or similar platforms.
* Familiarity with AI and machine learning concepts.
* Experience with WhatsApp Business API or other messaging platforms.
* Exposure to working in the education or non-profit sector, especially in projects targeted at students.
* Previous experience mentoring or leading small design teams.
* Knowledge of A/B testing methodologies and user research for iterative design improvements.
**Skills**
* Minimum 5 years of experience in user experience design across products and services.
* Proficiency in languages like Hinglish and experience in creating content that resonates with a young audience.
* Strong understanding of conversation design, design principles, typography, color theory, and layout techniques.
* Ability to design, moderate, and analyze User Research
* Ability to create simple Graphic Design collaterals like posters, stickers, GIFs, and videos.
* Excellent communication skills, with the ability to collaborate across cross-functional teams (designers, developers, product managers).
* Knowledge of HTML/CSS; and JavaScript.
**Desired Competencies**
* Creativity and Innovation
* Initiative and Proactivity
* Critical Thinking
* Attention to detail
* Problem-Solving abilities
* Strong communication
* Ability to collaborate
**Compensation**
Compensation is provided at par with the sector benchmark for this position in alignment with the individual’s prior experience and qualifications.
To apply for this job please visit tap.keka.com.
