Job Opportunity for Digital Marketing Executive at ImpactGuru in Mumbai

About us

ImpactGuru.com, India’s leading healthcare financing platform for patients raises money online for medical expenses via crowdfunding. It aggregates a large number of online payments to allow any individual requiring financial assistance to raise funds for medical expenses – be it cancer, transplant, accident, or any medical emergency. ImpactGuru.com has already helped mobilize Rs 1,500 cr / US$200mm via crowdfunding along with its partners.

ImpactGuru.com was incubated at Harvard Innovation Lab in the USA in 2014. ImpactGuru.com recently announced a $2mm Series A round, led by Apollo Hospitals Group, Currae Healthtech Fund, RB Investments (Singapore based VC Fund), Shorooq Investments (Middle East based VC Fund), Venture Catalysts (India’s #1 angel investor group) with participation from various other investors from the USA, Southeast Asia, and the Middle East.

ImpactGuru.com was recently awarded Best Technology Solution for Social Good by Economic Times Intelligent Health & Tech Awards, selected among the top 5 early-stage startups in India by TiE, fe atured multiple times on CNBC Young Turks. ImpactGuru.com was ranked among the top 21 Startups Globally to Watch in the space in which it operates by CB Insights. ImpactGuru’s senior management is led by Harvard, Wharton, Parsons, IIT, and IIM alumni with the founders recently being profiled in Fortune 40 under 40.

If you are interested in being a part of a dynamic startup working at the intersection of financial services and healthcare which is also making a significant positive social impact to society, then Impact Guru is the right place for you.

Job Description

·         Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS

·         Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)

·         On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.

·         Understand ways to scale campaigns across platforms in an optimal manner.

·         Perform interest research in Facebook using audience insights and ads manager.

·         Create audiences on Facebook for a custom, lookalike, and saved audiences.

·         Perform keyword research using keyword planner and any other tools

·         Understand operations of Facebook business manager, Google ads, pixels, etc.

·         Create a digital media plan based on requirements across multiple platforms

·         Understand how content works across different social media platforms

·         Create insightful reports based on data from performance marketing campaigns

·         Tag with your copy and art partners to achieve a digital-first creative output on campaigns.

Requirements

·         Strong communication skills

·         Strong creative and analytical skills

·         Be able to take 100% ownership of the process from start to finish

·         Strong quantitative mindset & data-driven approach to digital marketing; expert in excel-based data modeling, analytics tools.

·         Ability to multitask in a fast-paced work environment.

·         Punctual and dedicated to meeting goals & deadlines.

·         Able to effectively work independently, and as part of a team.

·         An early adopter attitude towards technology

Benefits

●        Attractive salary & performance-linked bonuses

●        Health Insurance benefits

●        An opportunity to be in a leadership position of a high-growth start-up

●        Fun, casual & flexible work environment