Job Opportunity for Head-Digital Marketing & Fund Raising at Smile Foundation in Delhi

Position: Head-Digital Marketing & Fund Raising
Functional Area: Resources
Location: New Delhi
Experience: 9-15 years

About Smile Foundation:

Smile Foundation works for the welfare of underprivileged children and their families through intensive programmes focused on education, healthcare, skilling and women empowerment and Empowering Grassroots. Started in 2002 by a group of young corporate professionals, today Smile has evolved into a national level development organization impacting lives of over 1.5 million underprivileged children and their families with project presence in 25 states across India, 10 offices in strategic locations and over 650 employees, besides countless volunteers, well-wishers and supporters.

The organization also holds Special Consultative Status with United Nation’s Economic & Social Council (ECOSOC), accredited with global organizations like GuideStar, United Way, CAF America, Give2Asia and many more. Furthermore, continuously for past three years Smile is a Great Place to Work © Certified organization and is considered ‘Gold Standard’ in identifying and recognizing Great Workplace Cultures.

Currently SF has been implementing projects worth Rs 80 Crore across India directly or with the help of grassroot organizations, primarily CSR funded projects of varied scale both in urban slums and rural areas including aspirational districts in thematic areas mentioned above. The wealth of knowledge emanated from the same is immense, however the same is grouped in systematic manner which can be used for pitching for large projects of long term in nature leading to data driven knowledge products which can be further used in creating large scale impact.

Visit our website to know more about us and our latest development: www.smilefoundationindia.org

Summary of Role

The Head- Digital Marketing & Fundraising will be responsible for developing and implementing digital marketing and fundraising strategies to be deployed across all digital channels, including email, social media, paid search etc in order to meet Smile Foundation’s targets for growing supporters, engagement and online revenue.

This position will also be involved in developing a comprehensive plan for increasing digital giving and donor participation in an array of online advocacy activities. In addition, they will lead, execution of digital campaigns to increase donor and prospect engagement in online giving and the conversion of website visitors, social media and SMS followers, and advocates to donors.

You would be responsible for working with a cross-departmental team as well as outside consultants, and would be charged with managing and expanding the Smile Foundation’s digital fundraising program. 

And will have the opportunity to push forward our fundraising ambitions in the digital space and make a big impact on the fundraising programme and so your skills will contribute to our on-going mission.

Key Responsibilities

• Create and/or oversee creation of digital marketing strategies including web, email, and social media strategies, and execute these efforts, aligning key deliverables with organizational objectives, while managing budget.
• Strategize the digital fundraising plan through individual donors & other stake holders which includes acquiring, servicing and retentions.
• Work with external digital fundraising agencies to accompaniment of inhouse efforts and achieve fundraising objectives.
• Drive Partnership with e-platforms for cause related marketing campaigns.
• Measuring and reporting on the performance of all digital marketing campaigns
• Research & Development on channels to keep expanding the organization’s presence and increase the spectrum of audience.
• Moderation of all the agency and in-house platforms virtually on real time and ensure to address the requirement of the situation.
• Managing & implementing digital campaigns for fundraising, donor engagement, new donor acquisition & donor retention for increasing the support base both in terms of volume & value.
• Ensure optimization of digital channels and tools to maximize contribution to Comms and Fundraising strategies (SEM, SEO, SMO, inbound, emailing, streaming, etc.)
• M&E of key metrics deliver on both revenue generation and cost targets.
• Create & develop new digital fundraising modules to improve Smile India’s digital fundraising which can activate and engage existing supporters & new stake holders on digital grounds.
• Coordination with communication department in context of content writing of digital fundraising for the organization.

Qualification and Experience

• Should have a Bachelor’s Degree in Marketing, Digital Marketing, Ecommerce, Web Development or a closely related field. Master’s degree is a plus.
• 15+ years of experience with a minimum of 9 years of experience with digital fundraising and cross-channel marketing in a non-profit setting.
• Solid understanding and experience in conversion rate optimization, developing and optimizing supporter/customer journeys, landing pages and e-commerce donation forms.
• Experience of building and managing successful marketing campaigns across digital platforms to drive income/sales.
• Demonstrated success in managing revenue-generating digital campaigns, including those executed by external agencies.

Competencies

• Persuasive Communication: Strong written and verbal communication skills. When writing or speaking comes across as persuasive, credible, and polished with excellent interpersonal skills.
• Achieving results: Demonstrate drive and determination to achieve both results and success; can be counted upon to successfully exceed goals; regularly pushes self and others for results; bottom-line oriented, persisting despite obstacles and opposition.
• Analytical Problem Solving: Analyzes information to understand relationships, patterns, and causes and effects, integrate data, and check facts. This is done with both qualitative and quantitative information, making rational and timely judgments on the basis of the information that is available.
• Decision Making: Identifying and understanding issues, problems, and opportunities; comparing data from different sources to draw conclusions; using effective approaches for choosing a course of action or developing appropriate solutions; taking action that is consistent with available facts, constraints, and probable consequences.
• Developing others: Planning and supporting the development of an individual’s skills and abilities so that they can fulfil current or future job/role responsibilities more effectively.
• Leadership presence: Has an interpersonal style that engages others and encourages trust. Influences others using personal power and does so in a fashion that has charm, style, and a genuine sense of empathy. Balances this highly personal concern for others with a sense of professionalism and with actions that are consistent with his/her words.

How to Apply:

Share your CV/Profile with a brief note (cover letter) telling why you find yourself a right fit for the role, with the subject line {Your Name}- <Position Applied>  – <Location> at jobs@smilefoundationindia.org

Smile Foundation is an Equal Opportunity Employer

Please Note: Only shortlisted candidates would be contacted by the Human Resources Team