Job Opportunity for Media & Marketing Lead at Rocket Learning in Bengaluru

About Rocket Learning

Rocket Learning is a high growth ed-tech non-profit with the mission of catalyzing early childhood education and community engagement in India. We link the government system’s teachers and daycare workers with parents and communities, using technology, media and social influence techniques. Rocket Learning is partnering at scale with state governments in Maharashtra, Haryana, Uttarakhand, Chandigarh, Delhi and UP to impact 900,000+ 3-8 year old children in 60,000+ schools and anganwadis. The average child in a Rocket Learning cohort attains skills at the top third of a non RL class at the cost of 50c/child/year, and the model is the subject of an ongoing RCT by MIT-JPAL.

Established by an experienced founding group (IIT, IIM, HBS, Rochester, McKinsey/BCG, startup alumni) and Board, Rocket Learning is part of the Indian government’s Early Childhood Care and Education (ECCE) Taskforce and UNICEF’s working group for Foundational Learning. Our innovations in promoting early learning have been profiled in Harvard Business School, UNESCO and Forbes case studies, researched by MIT- JPAL and Brookings, and awarded by MIT Solve, DRK Foundation and the World Economic Forum. Rocket Learning partners with/ is funded by India’s Ministry of WCD, Ministry of Education (NCERT), MIT-JPAL, DRK Foundation, Central Square Foundation, Harvard University, Microsoft, Accel Partners and ACT Grants

The problem : 85% of a child’s brain develops before the age of 8; so the >150 mn 3-8 year old children in India who do not have access to quality education, are losing out before they even get to the 3rd grade. Parent- child engagement for early childhood stimulation is critical and this too is missing in low income families.

The solution : our product provides locally contextualised, bite sized and gamified learning for 3-8 year olds kids and their parents and teachers – driving aspiration, information and motivation – all of which are key to increased caregiver-child engagement and sustained learning. We are technology driven and backed by government systems.

The Role

We are looking for a Media & Marketing Lead who is highly creative, can build a deep understanding of low-income users, and is excited to build behavioural change messaging, content and products for low income communities (parents, teachers, children). The candidate will work directly with Rocket Learning’s founders on user focused behavior change initiatives and guide and mentor our in-house team, in addition to partnering with external advisors and agencies.

The role will involve understanding consumer mindsets to design and test interventions, nudges, incentives and rewards that will change attitudes towards education of busy, low-income community members. Previous experience in marketing, branding or print / TV / online journalism will be helpful.

This would include the following responsibilities:-

– Co-drive initiatives to develop a strong understanding of low-income users (interests, motivations, aspirations) through user testing, FGD, surveys, etc, and shaping and testing our features, content and behavior change messaging to generate user love and product virality

– Developing awareness and aspiration building campaigns focused on our users unique needs and preferences, leveraging “storytelling for impact”

– Creating omni-channel campaigns that will be deployed through different types of platforms like Facebook, YouTube and Whatsapp, TV and radio.

– Developing, tracking, analysing metrics to understand short-term and long-term success of behavior change messaging and initiatives

– Driving partnerships and integrations with external stakeholders that can enhance our efforts – eg. Advertising agencies, omni-channel media companies, celebrities and influencers, governments, etc

– Support on execution of AB tests and experiments to determine effectiveness

Required skills, interests and background

– An interest in social enterprises as a means of creating impact, and wishing to learn how to run and scale such organizations

– Ideally, a background/interest in consumer marketing, preferably with experience with rural or low-income users

– Creative and user-focused bent of mind

– A love of consumer internet ideas and products

– Experience in storyboarding, branding and communication

– Ability to thrive in an ambiguous, fast paced environment, and High levels of ownership

– The humility to try and understand, respect and learn from, low-income smartphone users, who have been ignored by the start-up world so far

– Qualifications: graduate with a minimum of 2-5 years of work experience

More about our team

We are a diverse team of passionate, energetic and optimistic folks with a shared ambition of transforming India’s education system at scale. Our key organisational values include always putting impact first, having a bias for action and innovation, both empowering and demanding accountability from each other, and sustaining a positive and fun culture and environment. We are a home for you if you want to help build something that will improve the lives of millions through systems level change. You’d also be able to build your skills and profile by working with an accomplished leadership team and being a part of very rapid growth.

More about our benefits

Our key draws are skill-building, exposure, growth pathways and networks. In addition to all these:-

• For candidates interested in short-term, full-time stints – we offer a stellar role, title, experience and connections/recommendations to elite employers and academic institutions (our alums are at HBS, Wharton, Yale and so on).

• For candidates interested in long-term stints – we offer the opportunity to grow rapidly with us in role and compensation as we scale.

Process

If you are interested in exploring this opportunity, please email us at contact@rocketlearning.org with your resume/portfolio and a couple of lines on why you’re interested.

Ideal joining date is 15th June, 2022. Bangalore is the preferable location, but remote work is also fine.

Note: We are an equal opportunity organisation and will preferentially hire women/ LGBTQ/ Dalit/ Bahujan/ Adivasi/ persons with disability candidates.