Job Opportunity for New Media Manager at ORF

Salary: As per industry standards

Reports To: Director – ORF Kolkata and Web Editor – ORF

Expertise: The New Media Manager primarily focuses on increasing ORF Kolkata’s social media footprint and introducing new avenues of digital communication via new media platforms.

Responsibilities & Expectations:

• Create comprehensive social media plans and campaigns for ORF’s Kolkata center that align with overall organisational strategy and brand messaging.
• Oversee social media accounts ensuring up-to-date content and community management for research and events.
• Actively engage with social media audiences in the region to drive conversations, route questions and comments appropriately, and handle any potential crisis with the aim of improving brand perception and sentiment.
• Manage a social content calendar and performance metrics to ensure alignment with larger brand social strategy and the needs of stakeholders in the region, coordinating with the Publications team, Forums team and Creative team content and design planning and execution.
• Develop website content for the launch of ORF Bengali
• Create comprehensive social media plans and execute campaigns for ORF Bengali.
• Curation, production, and promotion of New Media products such as podcasts and IGTV shows.
• Strategically position the outputs from research or forums with key messages on social media in a manner relevant for India’s East and Northeast regions, and India’s eastern and southeastern neighbours.

Preferred Qualifications and Skills:

• In depth knowledge of Social media platforms posting, strategy and analytics.
• Knowledge of WordPress based CMS management.
• Google analytics
• SEO
• Excellent verbal and written communication skills
• Ability to multitask and work under pressure.
• MBA Marketing or Master’s Degree in Mass Media and Communications with certification course in Digital Marketing

Send in your application — CV and cover letter — to Geeta S Kumar <geetaskumar@orfonline.org>.