Job Opportunity for Online Marketing Coordinator at PETA India in Mumbai

Position Objective:

To promote animal rights through People for the Ethical Treatment of Animals (PETA) India’s websites and social media channels

Term of Employment:

Full-time

Reports To:

Associate Director of Online Marketing Department

Location:

Mumbai

Primary Responsibilities and Duties:

• Develop and manage various aspects of the complex and diverse online marketing projects that promote PETA India’s mission
• Write and create animal rights–related blog posts, e-news, e-mail alerts, and social media content
• Produce visually appealing and impactful content for our social media channels, website, and e-mail alerts
• Create and implement marketing plans for PETA India’s campaigns to further increase website traffic and engagement with online petitions
• Track and analyse web traffic to PETAIndia.com as well as the success of social media and other online campaigns and make strategic changes accordingly
• Assist with developing content for paid social media campaigns
• Stay abreast of the latest social and digital marketing trends and suggest ideas to promote PETA India campaigns online
• Increase the engagement rate on PETA India’s social media platforms by responding to members of the public, the media, influencers, and celebrities
• Perform any other duties assigned by the supervisor

Qualifications:

• College degree in a related field or equivalent experience is preferable
• Online marketing experience
• Proven interest in and excellent working knowledge of the internet
• Knowledge of search engine optimisation, search engine marketing, and social media marketing tools
• Extensive knowledge of animal rights issues and PETA India campaigns
• Sophisticated understanding of and appreciation for creative work
• Demonstrated exceptional written and verbal communication skills in English and, preferably, Hindi
• Proven excellent project management, strategic thinking, and analytical skills
• Proven ability to conduct and analyse marketing research
• Demonstrated ability to work both independently and as part of a team
• Proven ability to work well under pressure and within tight deadlines
• Support for PETA India’s philosophy and the ability to advocate for the group’s positions on issues in a professional manner
• Commitment to the objectives of the organisation