Job Opportunity for PR Manager, Communications at Smile Foundation in New Delhi

Website Smile Foundation

About Smile Foundation:

Sustainability, social equality and the environment are now business problems. And corporate leaders can’t depend on governments to solve them. Inspired by this philosophy of Peter Senge, a group of young corporate professionals came together in 2002 to set up Smile Foundation to work with grassroots initiatives for effecting positive changes in the lives of underprivileged children, their families and communities.

Today, Smile Foundation is directly benefiting over 1.5 million children and families through more than 400 welfare projects on education, healthcare, livelihood, and women empowerment spread across 2,000 villages and urban slums in 25 states, every year.

Public Relations Manager (PR Manager) Job Description

Are you an experienced Public Relations Manager (PR Manager) looking for a new challenge and an opportunity to advance your skills and career in a great working environment? Are you a natural communicator who likes the excitement of new challenges and who is able to thrive in a fast-paced environment?

Smile Foundation is looking for an enthusiastic Public Relations Manager (PR Manager) to drive our media relations, form select collaboration; ensure execution and measurement of PR & media campaigns, with the goal of continuing the institutional attributes of Smile Foundation amongst donors, corporates, government agencies, professionals, employees, influencers and the public.

Duties and Responsibilities:

  • Plan, strategise, implement and manage public relations
  • Manage relevant agencies and associates, providing them with inputs and keeping them up to date
  • Plan and budget for PR events, conferences and initiatives
  • Media outreach in metro and tier-2 cities focusing on national and vernacular print, online, TV and radio
  • Programmes /Projects: Media stories that will highlight all our programmes, our work on the ground; programme-focused industry stories
  • Draft press releases, help develop articles and blogs
  • Thought Leadership and Management Profiling: Profiling, interviews, authored articles and opinions (facilitate/ write/ edit)
  • Monitor corporate image frequently and ensure it is in compliance with the organization/ brand
  • Work with various departments to design, maintain, and champion the mission, vision, and strategy of the organization
  • Ensure alignment between the management and communication goals
  • Ensure appropriate accountability for the implementation of plans and change initiatives
  • Ensuring participation in webinars, awards and organising roundtables
  • Institutional level: Media stories that will highlight “Smile Foundation” as a decade old esteemed institution, a thought leader in the industry stories
  • Facilitate or conduct weekly and monthly meetings with the PR agency/ ideation/ report submission
  • Associations/ collaborations with various media houses – Print, TV, Online, Radio, On ground and award participations
  • Media networking, monitoring of social media listening tool/agency
  • Relationship building meetings with all relevant stakeholder (new contact) and networking with the media to build organizational database
  • Design and review the online content in media announcements and media kits
  • Develop and implement PR policies and procedures
  • Measure and provide reports on each PR campaign
  • Produce content for various speeches, events, announcements for internal circulation
  • Develop and implement crisis communications advice and media strategy, as needed


  • Relevant work experience around 8 to 10 years
  • Working experience as a journalist in a media house of repute
  • Prior experience with a PR agency handling various clients. Handling a development sector client will be an added advantage
  • Experience of a Public Relations Specialist with a corporate or development sector organization
  • An ideal candidate will have a combined backgrounds in journalism, corporate communication and pr agency
  • Graduate / Post Graduate in PR, communications or journalism
  • Excellent communication, presentation and leadership skills
  • Outstanding organizational and time management skills

Position: PR Manager
Functional Area: Communication
Desired work experience: 8 to 10 years
Education: GraduatePost graduate in PR, communication or journalism
Compensation Offered: Competitive
Location of posting: New Delhi, Head Office

If interested then share your CV at with the subjectline {NAME} – PR Manager

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