Website Tata Trusts
Product Manager – 1 Year Contract – Open for WFH
Job Description
- To formulate products in the top six portfolios of the organization along with business and market
- To develop product-pricing strategies in a green field sector
- To understand and identify clear market segments consumers the product will address, like Governments, private sector, non-profit organisations etc.
- To determine product-positioning strategies that best identify with the chosen market segment
- To study market demographics and identify channels to promote these products for maximum reach
- To own the complete product lifecycle and track its growth stages. To establish exit/ retire strategies for the product once it is mature
- To be the product evangelist, own PL and build awareness and understanding of the product
- To make sense of data to determine market interest. To build the case for developing a product idea and initiate cross functional buy-in
- To work with SPOCs across functions to develop product specific communication and build marketing around the product.
- To track feedback and build it back into the product structure and align with market needs or interest
- To work with the program publishing team to :
- Understand impact of the product and realign them from the perspective of the market
- Manage and track product interest on the CRM and convert them to leads
- Run and manage product launches, campaigns, touch points and product visibility in relevant areas. Track cross- and upsell ideas as well
- Report regularly on product performance and insights on change required
- Benchmark and track productization in the sector
Competencies
Job Specifications :
- Deciding and Initiating action
- Relating and networking
- Persuading and influencing
- Presenting and communicating information
- Analysing
Knowledge Skills
- Product marketing or product design in large organization
- Building products from ground up
- Ability to measure and benchmark products
- Experience of measuring and analysing performance metrics
- Familiarity and ability to handle PL
Experience
- Minimum 5 years of total work experience of which at least 2 years of leading / owning product management.
- Experience in service sectors such as Communications, Aviation, Hospitality or Consulting.
Qualifications : Master’s degree or equivalent in relevant field
Desired Skills and Experience
sales, business, ” product management”, launches, aviation, marketing, delivery, ” product development”
To apply for this job email your details to ravi.aripanafoundation@gmail.com