Website The Better India
The Better India is India’s largest social impact platform, with a monthly reach of 200 Million+ across web and social. We have leveraged the power of the internet to inspire citizens with powerful stories of changemakers and disruptive innovations that solve some of society’s biggest challenges. The Better India is a leading voice of influence, and is followed by India’s who’s who in governance, policymaking, business, technology and entertainment. Our belief is that stories from the heart can change the world.
We are looking for a target-oriented Product Manager
As a Product Manager at The Better India, you will
1. Complete ownership of all digital properties (website of all languages, mobile apps and other tools)
a. Growth of traffic
b. Growth of engagement
c. Ensuring zero down-time
2. Implementation, growing and tracking programmatic and display sales on all websites
3. Complete ownership of newsletter subscriptions
4. Drive SEO-led growth
5. Support for online events – setting up entire workflow with tools
6. Ownership of data analytics – creating product changes based on data
7. Product-led growth features and tools 8. Launching new tools that can help the editorial teams to work more efficiently
Our ideal colleague will be someone who:
1. Has a good understanding of the content and publishing sector
2. Is an avid consumer of content across platforms and has an opinion on the future of media
3. Has a good technical understanding of CMS, SEO, DIY tools
4. Is a proponent of no-code and is able to build MVPs and tools
5. Has a good understanding of design and UI/UX
6. Understands data analytics and has a demonstrated history of using data to drive product changes A background in coding would be a plus, though not necessary.
Target KPIs will be:
1. MoM growth in traffic to site, especially organic traffic
2. MoM growth in mobile app downloads
3. MoM growth in email subscriptions
4. MoM growth in programmatic ad revenues
5. Identifying newer streams of online revenue
The Better India is the world’s largest impact-focused content platform. With a massive reach of over 300 million people every month, our platform inspires and informs citizens every single day. Our stories have led to large-scale impact across the country. Our award-winning content is read and watched by some of the biggest names in media, entertainment, industry, and government, not to mention millions of citizens every day.
Location: Remote
Experience: 3 – 5 years
To apply for this job please visit thebetterindia.freshteam.com.
