Job Opportunity for Segment Marketing – Centre For Social Innovation at The Nudge Institute in Bengaluru

About The/Nudge

The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets, and civil society to build resilient livelihoods for all. We are a collective of some of India’s best leaders and entrepreneurs from across the industry, academia, government, and development sectors, and our work is organized across three impact streams:

• Centre for Skill Development & Entrepreneurship (CSDE): enables underprivileged youth to lead flourishing lives
• Centre for Rural Development (CRD): enables rural families to come out of extreme poverty
• Centre for Social Innovation (CSI): nudges top talent to solve India’s biggest challenges

At The/Nudge you will 

• lead the marketing strategy, planning and execution for CSI and work closely with The/Nudge Institute Marketing team.
• partner effectively & strategically with CSI’s Program and Product leaders, develop a deep understanding of the social entrepreneurship and livelihoods sector to deliver program results
• define and own marketing plans for each product driven by intimate understanding of products strategy and objectives, their target segments and most effective channels to reach and engagement such segments
• own product launch and engagement timelines and oversee the successful execution by working closely with the marketing team.
• own positioning, content and thought leadership strategy for CSI

Apply if you have

• master’s or MBA from Tier 1 school
• more than 8 years of overall experience, with at least 3 years in a marketing manager role
• balanced analytical and creative mind-set
• attention to detail and a hands-on approach to delivering marketing results
• experience of digital marketing, social media and/or content marketing
• history of exceeding expectations and are a target-driven high-performer
• have a strong passion for poverty alleviation and livelihoods creation