Website Madhi Foundation
About Madhi
Madhi Foundation was established in 2016 as a non-profit organization committed to the cause of bridging the equity gap in education for children across India. The Foundation draws its inspiration from the Tamil proverb, “Destiny can be conquered with intellect (Madhi)”. Madhi Foundation specifically works to solve the foundational learning crisis in India. Our vision, “Foundational Learning First, so every child is set up for success”, guides our every action and gives our work the purpose and direction it needs.
What we do
Madhi works closely with the Tamil Nadu School Education Department to conceptualise and implement large scale quality improvement programmes in Tamil Nadu’s government schools. Over the course of the next 5 years Madhi will strengthen its existing programmes in the state (as well as undertake new programmes) with the singular aim of ensuring transformative improvement in the quality of school education in Tamil Nadu.
Madhi’s programmes in Tamil Nadu are consolidated under a single umbrella called Project: TN Soars, comprising 3 critical projects: 1. Ennum Ezhuthum (The Tamil Nadu state Foundational Learning Mission), 2. TechForEdSystems and 3. Tamil Nadu STEAM Model Schools.
Ennum Ezhuthum: We are currently working as the ‘Chief Management Partner’ for Tamil Nadu’s official Foundational Learning Mission, The ‘Ennum Ezhuthum Mission’ – a Rs. 500 Cr Mission of national and regional importance aimed at universalising foundational learning for all children in Tamil Nadu’s 37,000 government schools.
TechforEdSystems: Madhi is working towards revolutionizing the state’s education governance systems through TechforEdSystems – an end-to-end monitoring solution including sophisticated applications and processes developed by Madhi, which enables the system to effectively integrate technology and data into its governance and decision making systems.
Tamil Nadu STEAM Model Schools: To ensure holistic growth of children from underserved communities and to empower them with the skills to work toward their dreams, the Department of School Education has embarked on an ambitious project of setting up ‘Tamil Nadu Model Schools’ that will serve children from the most marginalized backgrounds and equip them with skills and knowledge such that their disadvantages get mitigated and no longer impede their success in academics, work and life. Madhi has joined the Department to assist in the setting up of these 38 Model Schools, each exemplifying the principles of equity and inclusion in letter and spirit, enabling every student, irrespective of their background, to receive equal opportunities to aspire and achieve their goals.
Your team (Organisational Development)
The Organizational Development (OD) team comprises Human Capital Management (HCM), Operations, Communications, Fundraising and Partnerships. The OD team has heroes who work hard in the shadows and believe that the show must go on, come rain or sunshine. The Partnerships team comprises the fundraising team, external partnerships team and project finance team. It believes in the power of collective impact and goes out and makes it happen.
About the role:
The Senior Associate, Communications & Design will be expected to communicate Madhi’s work impactfully over social media, through reports, through media features, and as part of participation in events. You will also partner closely with the Organizational Development team at large to create written and visual collateral for internal and external communication needs.
The challenges you will help solve in this role
● Madhi’s work is often at the crucial intersection of policy design, expert knowledge, social initiative and political will. Effectively communicating the scope and impact of Madhi’s work in simple and meaningful terms will be a challenge that the Associate, Communications & Design will lead in solving.
● Madhi’s projects are designed to suit the context of Tamil Nadu and the stakeholders we interact with. However, our digital presence and brand as a thought leader in the education sector is something that must expand far beyond our geographical bounds. You will be expected to discover and leverage all channels of communication that could showcase Madhi’s work to a larger audience.
● We are sticklers for high quality in writing, for sensitive and contextual tones of communication, and for designing visual collateral that speak volumes of our work. Through this role you will be expected to uphold these standards and contribute to the design of our brand image and communication guidelines.
● The art of pitching is as much about storytelling as it is about good research. As the Associate, Communications & Design, you will work closely with the Fundraising team to design Madhi’s pitches, and in turn play an integral role in the growth of the organisation’s scale and impact.
The Job Description
Below is an indicative set of responsibilities you will be required to lead as part of your role. We believe that a job description is best created collaboratively where the individual joining the team and the senior leadership team together define the role in greater detail so it reflects your aspirations and ambitions as much as it does the organisation’s needs. A detailed description will be jointly created once the selection process has been completed and you have accepted our offer of employment.
In this role, some of your responsibilities will include
● Create and deliver communications collateral including posters, multimedia content and written copy over Madhi’s social media handles
● Create requisite written and visual material for Madhi’s website, and work in partnership with development teams to maintain the website
● Create pitch decks and presentations that communicate Madhi’s work and project details to present to external partners and donor groups
● Create multi-media content to support the work of Madhi’s project teams such as short videos, infographics, data visualisations, etc.
● Carry out extensive research about potential partners that can work with Madhi synergistically to build Madhi’s brand visibility
● Create the external communications strategy to increase Madhi’s brand visibility through news media, print media, events, podcasts, etc.
● Lead the planning and hosting of Madhi’s discussion forums, events and webinars
● Engage with organisations that believe in the power of collective action to transform education outcomes for our children
● Adhere to and build on the communications guidelines for Madhi’s internal and external communications
● Design, review and approve all collaterals to be shared with external stakeholders and ensure they conform to Madhi’s communication guidelines
● Refine thought leadership submission by team members and buildan active and meaningful blog site
● Represent Madhi and its core values in all your interactions with partners
You will thrive in this role if you:
● Have an entrepreneurial mindset and enjoy solving problems
● Have excellent presence on social media and have driven online campaigns for social sector organizations
● Have minimum 2 years of experience with managing external stakeholders especially in the development sector
● Have an interest and aptitude for design and the creation of visual collaterals
● Have excellent editing and proofreading skills with an exceptional command over English to craft compelling narratives.
● Have designed communication collaterals for firms before and knows what gains people attention
● Are extremely detail-oriented and meticulous with formal written communication
● Enjoy working with a diverse and highly skilled team
● Truly believe in the power of collaboration over competition
Prerequisites include:
● Have at least 4 years of work experience with at least 2 years in the social sector
● Have worked managing communications for a company before and run marketing campaigns
● Adept at using tools such as Canva, Adobe Illustrator, Adobe Photoshop or similar content design software
● Know to use Adobe InDesign, Adobe PremierePro or other similar tools for the creation of multimedia content
● Have familiarity of WordPress
This role will report to: Specialist, Communications
Location: Chennai, Tamil Nadu
Please note: You will be expected to bring your own laptop with updated software (at least MS Office 2016)
Remuneration: Rs 5,00,000 – 6,50,000
To apply for this job please visit forms.gle.
