Job Opportunity for Senior Communication Personnel at Helpage India in New Delhi

Reporting to: Head – Communications
Location: Head Office (Delhi)
Qualifications:

• On job experience in the field of Communications (preferably 8-10 years)
• BA/MA – English Literature
• Degree/ Post Graduation in Mass Comm. (preferable)
• Fluent in written & spoken English and in Hindi.
• Creative content writing skills
• Sharp Editing & Proof Reading skills
• Basic good visual / designing skills
• Has basic knowledge of multimedia such as Adobe Photoshop, Excel, Corel draw, Illustrator, Quark (optional)
• Has knowledge of Microsoft Office applications.
• Has strong content writing skills.
• Well versed with digital marketing outlay

Role/ Responsibilities:

Content Creation & Management

• Ideate and create content for specialized campaigns for the brand
• Gather content & repackage stories sourced by people into engaging content driven products
• Build engaging offline and online content plans to improve and increase the HelpAge India community.
• Responsible for content writing for blogs, and organizational publications and reports such as Annual Reports, Brochures, Newsletters, Donor communication etc.
• Write interesting & engaging human interest case stories capturing impact of all programmatic work of the organization
• Develop content for media briefings, press releases and do media follow-ups.
• Help in creating content/ scripts for short films showcasing organizational work, Adv films, campaign films etc, and co-ordinate with the filmmakers, photographers and relevant persons to ensure the film reaches it end stage till completion.
• Regularly update website content to keep site dynamic and engaging.
• Provide content specifically targeting social media.
• Have an overall aesthetic sense of design to go with relevant content.
• Work hand-in-hand with designer/ printer to match content, design till execution level.
• Co-ordinate with state/national offices and other required departments to obtain relevant information.
• Co-ordinate development of communication activities in regions and provide appropriate support to all departments and state offices.

Brand Management

• Primary lead for brand management and identity across the board, both internal & external, including messaging, display and positioning
• Formulate and ideate advertising strategies and tactics for offline and online channels.
• Lead initiatives for organizational visibility & brand building
• Support and co-develop social media strategies and tactics that align with HelpAge India’s brand goals and strategies.

Marketing Campaigns

• Work in collaboration with subject matter experts to strategically plan, draft and package marketing communications strategy & material across all fund-raising programs and audiences
• Assist and support fund-raising and CFR team in developing appropriate marketing plans in accordance with measureable goals, objectives and overall resources.
• Keeping pace with emerging trends to increase effectiveness of marketing and promotional campaigns and experiment with new and alternative ways to leverage on-ground opportunities.

Media Management

• Liaison with media across the board at all levels, Chief Editors, journalists, reporters etc. across all mediums, print, television, radio and digital.
• Develop a network of media contacts (print, electronic, and digital) and interact with editors/journalists regularly (Hindi/other regional).
• Lead, organize and conduct press conferences and other media events.
• Write media articles, Op-Eds, and produce white paper if required
• Form media partnerships for the cause.
• Has an understanding of research, for media output

Event Management

• Lead in ideating, conducting and coordinating organizational events across the country and see it till execution level
• Capture post event outcomes through a comprehensive report for effective presentation.

Emoluments will be commensurate with skills and in line with those in the sector
Interested candidates may apply within 15 days with full details of last salary drawn, expected salary, three references to:
HelpAge India HR department C-14, Qutab Institutional Area, New Delhi-110016 Or email your resumes at hr@helpageindia.org