Job Opportunity for Assistant Manager/Manager –Digital Marketing at Swades Foundation in Mumbai

Swades Foundation is not for profit organization founded by Ronnie and Zarina Screwvala, It operates with the single-minded focus of empowering rural India. Our vision is rural empowerment through best practices, modern technology, and values. More information can be found at www.swadesfoundation.org  

We seeking to hire Assistant Manager/Manager –Digital Marketing in our Marketing & Communication department.  

Reporting to: General Manager- Marketing & Communications 

Location: Mumbai (Head Office) 

Experience: 6 to 8 years

Qualification: MBA in Marketing

Roles & Responsibilities:

• Plan and execute all digital marketing including SEM, social media marketing, SEO, email marketing, and display/video advertising campaigns.
• Perform day-to-day campaign activities for enterprise-level Paid Search (PPC) campaigns and lead generation campaigns, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, etc
• Contribute to the development and execution of market strategies for Paid Search campaigns, and Social Media Marketing Campaign including developing strategic roadmaps, test plans, and risk/benefit analysis; as well as analyzing results and developing actionable insights.
• Creating strategies to increase online traffic to the organization’s website
• Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them
• Report on the performance of digital marketing activities and compare the results against key performance indicators and ROI
• Analysis of end-to-end consumer experience in different digital channels
• Identify the latest digital technologies and current digital trends affecting the industry.
• Promote the company’s product & services in the digital space and acquire leads.
• Discussed SEO needs and optimized strategies for short- and long-term campaigns
• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.

Professional Traits

• Proven working experience in core digital marketing (4 years+)
• Good experience in Ecommerce marketing, with expertise in Customer Engagement, Lead generation.
• Ability to develop marketing budgets, analyze ROI, and spends
• Knowledge of Google AdWords, GDN, Facebook and Instagram ads, and website/digital analytics tools (e.g., Google Analytics, Amplitude, Mixpanel, FB insights, Sprinklr Listening).
• Experience in building brands digitally
• Be comfortable with both creative and analytical/business dimensions of marketing
• Strong interpersonal, time and project management, presentation, and communication skills
• Experience in identifying target audiences and devising digital campaigns that engage, inform and drive action
• Up-to-date with the latest trends and best practices in online marketing, measurement