Website Tata Trusts
- Execute revenue generation activities through B2B and B2C channels for achievement of clusters’ and Artisan Entrepreneurs’ revenue targets.
- Understand the buyer/ order brief and collaborate with design and production teams to ensure that orders are delivered on time. Be part of discussion with buyers where required by business leads
- Provide strategic directions to AEs for B2B and B2C business plans and growth
- Merchandising and updating inventories available with AEs from all clusters for business development and sales
- Coordinate with Cluster and Artisan Entrepreneurs for their promotion via Events, Exhibitions,
- Campaigns and Social Media and ensure that the suitable merchandise is available for each.
- Support cluster teams and nurture artisans for client relationship management with existing buyers, on ongoing orders and any new things that can be presented .
- Maintain proper management and market information systems for the B2B and B2C revenue generation of AEs from each cluster
- Manage the marketing and business development team (business development manager, marketing associate creative design associate)
- Monitor the sample development and production activities in each cluster along with production manager and cluster leads
- To Ensure onboarding of B2b buyers and artisans and active use of application by all stakeholders on Craft Xchange along with Business lead and cluster team
- Costing, quality of every product to be monitored and guiding artisans for competitive pricing of the products for B2B and B2C business development
- Maintaining and regularly updating overall MIS of the program
- Any other activities assigned by Program Lead
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