Job Opportunity for Digital Marketing Analyst at The Nudge in Bengaluru, Karnataka, India

**Job Title:** Digital Marketing Analyst

**Company:** The/Nudge

**Location:** Bengaluru, Karnataka, India

**Work Type:** Full Time

**About The/Nudge:**

The/Nudge is an action institute dedicated to building resilient livelihoods and alleviating poverty.  We collaborate with women, farmers, tribals, and youth, focusing on rural development, agriculture, skilling, and economic inclusion. We partner with over 15 central and state government agencies and have impacted 25 million Indians across 10 states, leveraging $250M in government funding. Our incubator, accelerator, and grand challenges have supported over 200 social entrepreneurs.  We are supported by 100+ eminent philanthropists, 40+ corporates, and 15+ foundations, including prominent names like Gates Foundation, Mackenzie Scott, Vinod Khosla, Nandan Nilekani, Tata Trusts, Skoll Foundation, Meta, LinkedIn, HDFC, Mphasis, KPMG, and L’Oreal.  Our goal is a poverty-free India within our lifetime.

**Job Description:**

We are seeking a skilled Data Analyst to join our team.  The ideal candidate will possess strong analytical skills, excellent presentation abilities, and expertise in interpreting diverse campaign data.  Responsibilities include:

* Collaborating with cross-functional teams to extract data-driven insights for content strategy, audience targeting, and campaign segmentation.

* Defining key performance indicators (KPIs) for marketing campaigns across various platforms (social media, email, etc.).

* Conducting in-depth campaign performance analysis, identifying trends, and suggesting optimization opportunities.

* Deriving actionable insights and recommendations to enhance campaign performance and strategies.

* Collecting, organizing, and analyzing data from multiple marketing channels, ensuring data accuracy.

* Utilizing Google Analytics and other tools to track website traffic, user engagement, and conversion rates.

* Creating and maintaining dashboards and reports visualizing data insights for stakeholders.

* Staying current with industry trends, technologies, and best practices in marketing analytics (including attribution modeling).

* Identifying areas for process improvement in data collection, analysis, and reporting.

**Experience Required:**

* 1-3 years of experience as a Data Analyst or similar role, with a demonstrable portfolio of successful campaign analysis and data-driven insights.

**Qualifications:**

* Bachelor’s degree in Data Science, Marketing, Statistics, Business Analytics, or a related field (Master’s degree preferred).

* Proficiency in marketing analytics tools (Google Analytics, social media analytics platforms, attribution modeling tools).

* Expertise in analyzing campaigns across multiple platforms and tracking their impact.

* Strong understanding of statistical concepts and methodologies.

* Advanced proficiency in Microsoft Excel (complex formulas, pivot tables, data visualization).

* Excellent communication skills, translating complex data into actionable insights for non-technical audiences.

* Strong presentation skills, effectively conveying insights through visualizations and storytelling.

* Attention to detail, critical thinking, and problem-solving skills.

* Ability to work independently, manage multiple projects, and meet deadlines.

* Familiarity with data visualization tools (Tableau or Power BI) is a plus.

* Knowledge of SQL or other programming languages is advantageous.

**Anchor:** We are committed to diversity and inclusion and encourage applications from all qualified individuals regardless of background.