Website Swaniti Initiative

About Swaniti

Swaniti Initiative aims to strengthen public service delivery by working with state and local governments across South Asia with a strong focus on India. Our interventions have included strengthening scheme implementation by identifying current gaps and limitations, providing research support to Hon’ble Members of Parliament about best practices in moving forward, and developing data-technology tools that can back decision-making processes. With flagship initiatives like Supporting Parliamentarians in Analysis and Research in Constituencies (SPARC) and Leadership and Engagement Associate in District (LEAD), Swaniti has supported constituency development and district development planning in various parts of the country. At present, along with working with 200+ Hon’ble Members of Parliamentarians for policy making, are working as advisors to state governments to ensure the delivery of schemes to the last mile. Major verticals of our work are climate and sustainability, social protection, and livelihood.

Job brief: We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and network users. The goal is to gradually achieve superior audience engagement and interaction, website traffic, and traction by strategically utilizing all aspects of the social media marketing roadmap. Social media consultant should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.

Responsibilities:

Generate, edit, publish and share daily content (video content on top priority) that builds meaningful connections and encourages community members to take action.
Set up and optimize organization pages within each platform to increase the visibility of company’s social content.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Collaborate with other departments and verticals (programs, L&D etc) to manage reputation, identify key players and coordinate actions.

Skills required

Proven working experience in social media marketing or as a Digital Media Specialist.
Excellent text writing, editing (video especially), graphic designing, poster designing, presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, and SEO
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and people-oriented with good multitasking and organizational ability
Fluency in English (multilingual proficiency will be preferred)
Business proficiency in Communications, Marketing, Business, New Media or Public Relations
Excellent command over Google tools and designing softwares and filming tools

Personality traits preferred