Website The Nudge Institute
About The/Nudge
The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets, and civil society to build resilient livelihoods for all. We are a collective of some of India’s best leaders and entrepreneurs from across the industry, academia, government, and development sectors, and our work is organized across three impact streams:
- Centre for Skill Development & Entrepreneurship (CSDE): enables underprivileged youth to lead flourishing lives
- Centre for Rural Development (CRD): enables rural families to come out of extreme poverty
- Centre for Social Innovation (CSI): nudges top talent to solve India’s biggest challenges
At The/Nudge you will
- lead the marketing strategy, planning and execution for CSI and work closely with The/Nudge Institute Marketing team.
- partner effectively & strategically with CSI’s Program and Product leaders, develop a deep
- understanding of the social entrepreneurship and livelihoods sector to deliver program results
- define and own marketing plans for each product driven by intimate understanding of products strategy and objectives, their target segments and most effective channels to reach and engagement such segments
- own product launch and engagement timelines and oversee the successful execution by working closely with the marketing team.
- own positioning, content and thought leadership strategy for CSI
Apply if you have
- master’s or MBA from Tier 1 school
- more than 8 years of overall experience, with at least 3 years in a marketing manager role
- balanced analytical and creative mind-set
- attention to detail and a hands-on approach to delivering marketing results
- experience of digital marketing, social media and/or content marketing
- history of exceeding expectations and are a target-driven high-performer
- have a strong passion for poverty alleviation and livelihoods creation
To apply for this job please visit thenudge.freshteam.com.