Job Opportunity for Senior Manager – Communications at Educate Girls in Mumbai

Scope & overview of the role:

The role will be responsible for developing and implementing the communications and media plan of Educate Girls to optimize the impact of its various programs for the education of girls; will work closely with General Manager Communications in implementing the communications strategy at Educate Girls. S/He will be managing the communications resources across states (existing states + expansion) and the primary language of communication will be Hindi. S/He will be accountable for managing the daily operations of the Communications department.

Areas of Responsibility:

o Communications Strategy

• Assist the General Manager Communications in executing the Communications strategy and manage Educate Girls’ brand image and positioning to strengthen relationship with all key stakeholders
• Ensures consistency in all communications and develop and strengthen the organizations brand image across all channels
• Builds media relationships and ensure media coverage for all Educate Girls initiatives, establish partnerships with new stakeholders.
• Review the communication campaigns and donor relations at state level
• Assist Communications Team in conducting a brand audit / positioning exercise / perception study aimed at stakeholders (especially Team Balika) from time to time
• Setting KRAs for the team s/he would lead

o Brand alignment

• Understand the brand and communications guidelines clearly.
• Educate State staff about communications guidelines etc.
• Maintain consistency across all branding and communication activities. Keep all violations under check
• Align all media activities with agreed upon guidelines

o Social Media

• Oversee engagement with Team Balika, Field Coordinators and Block Officers on Team Balika Facebook page
• Use the platform for Team Balika appreciation and motivation

o Public Relations

• Create avenues for spokesperson(s) to deliver the organization’s story and key messages.
• Look for opportunities where the organization can partner with State bodies for co-promotions.
• Maintain media relations with print, social and electronic media.
• Build Educate Girls as a sought-after opinion leader in public education space for State level media.

o Newsletter

• Collation of Team Balika and beneficiary stories
• Ensure the newsletter gets designed, printed and disseminated in time

o Print and Production of Collateral

• Identify vendors who can give us competitive rates for quality products.
• Manage shipment of product across districts.

o Administration and Co-ordination

• Keep a track of the communications budget.
• Attend manager’s meet when required.
• Represent the communications team on field when required.
• Take charge of translations of material in local language.
• Keep an inventory checklist.

Liaise with (internal & external stakeholders)

• Operations & all support functions

Education Background:

A bachelor’s degree in Hindi, Journalism, Marketing or Communications or any field of social science

Work Experience:

Proven work experience as a Communications manager, with the primary medium of communication being Hindi, minimum 5-7 years of experience in managerial role

Skills Set:

• Soft skills:

• Superior level Hindi writing, content development and speaking skills.
• Confident communicator and presenter
• Excellent organizational skills and the ability to meet deadlines
• Superior project management and time management skills
• Self-motivated with a positive and professional approach to management
• Leadership & Team management
• A wide degree of creativity and latitude
• Excellent written & oral communication

• Technical skills:

• Strong HINDI writing, editing, proofreading, layout and design, professional printing/publishing skills
• Ability to present concepts verbally
• Strong knowledge and understanding of current trends in digital media/social media
• Must possess a demonstrated use of intermediate computer operations (basic programming, relational databases and operating systems) and intermediate software packages (word processing, spreadsheets, graphics, desktop publishing programs, photo manipulation programs, etc.)

Travel requirement:

Once in 3 months to EG offices across India