Job Opportunity for Senior Manager – Communications at Educate Girls in Mumbai

Website Educate Girls

Scope & overview of the role:

The role will be responsible for developing and implementing the communications and media plan of Educate Girls to optimize the impact of its various programs for the education of girls; will work closely with General Manager Communications in implementing the communications strategy at Educate Girls. S/He will be managing the communications resources across states (existing states + expansion) and the primary language of communication will be Hindi. S/He will be accountable for managing the daily operations of the Communications department.

Areas of Responsibility:

o Communications Strategy

  • Assist the General Manager Communications in executing the Communications strategy and manage Educate Girls’ brand image and positioning to strengthen relationship with all key stakeholders
  • Ensures consistency in all communications and develop and strengthen the organizations brand image across all channels
  • Builds media relationships and ensure media coverage for all Educate Girls initiatives, establish partnerships with new stakeholders.
  • Review the communication campaigns and donor relations at state level
  • Assist Communications Team in conducting a brand audit / positioning exercise / perception study aimed at stakeholders (especially Team Balika) from time to time
  • Setting KRAs for the team s/he would lead

o Brand alignment

  • Understand the brand and communications guidelines clearly.
  • Educate State staff about communications guidelines etc.
  • Maintain consistency across all branding and communication activities. Keep all violations under check
  • Align all media activities with agreed upon guidelines

o Social Media

  • Oversee engagement with Team Balika, Field Coordinators and Block Officers on Team Balika Facebook page
  • Use the platform for Team Balika appreciation and motivation

o Public Relations

  • Create avenues for spokesperson(s) to deliver the organization’s story and key messages.
  • Look for opportunities where the organization can partner with State bodies for co-promotions.
  • Maintain media relations with print, social and electronic media.
  • Build Educate Girls as a sought-after opinion leader in public education space for State level media.

o Newsletter

  • Collation of Team Balika and beneficiary stories
  • Ensure the newsletter gets designed, printed and disseminated in time

o Print and Production of Collateral

  • Identify vendors who can give us competitive rates for quality products.
  • Manage shipment of product across districts.

o Administration and Co-ordination

  • Keep a track of the communications budget.
  • Attend manager’s meet when required.
  • Represent the communications team on field when required.
  • Take charge of translations of material in local language.
  • Keep an inventory checklist.

Liaise with (internal & external stakeholders)

  • Operations & all support functions

Education Background:

A bachelor’s degree in Hindi, Journalism, Marketing or Communications or any field of social science

Work Experience:

Proven work experience as a Communications manager, with the primary medium of communication being Hindi, minimum 5-7 years of experience in managerial role

Skills Set:

• Soft skills:

  • Superior level Hindi writing, content development and speaking skills.
  • Confident communicator and presenter
  • Excellent organizational skills and the ability to meet deadlines
  • Superior project management and time management skills
  • Self-motivated with a positive and professional approach to management
  • Leadership & Team management
  • A wide degree of creativity and latitude
  • Excellent written & oral communication

• Technical skills:

  • Strong HINDI writing, editing, proofreading, layout and design, professional printing/publishing skills
  • Ability to present concepts verbally
  • Strong knowledge and understanding of current trends in digital media/social media
  • Must possess a demonstrated use of intermediate computer operations (basic programming, relational databases and operating systems) and intermediate software packages (word processing, spreadsheets, graphics, desktop publishing programs, photo manipulation programs, etc.)

Travel requirement:

Once in 3 months to EG offices across India

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