Website Child Rights and You
Function / Division: Communications
Recognized as India’s most trusted NGO, Child Rights and You (CRY) works tirelessly to ensure happier and healthier childhoods for India’s underprivileged children. We address children’s critical needs by working with parents, teachers, Anganwadi workers, communities, district and state level governments as well as the children themselves. Over the last 4 decades, we have impacted the lives of over 3 million children across 19 states in India.
You will be responsible for managing CRY’s regional communication needs. Increasing CRY brand visibility, creating awareness around child rights and positioning CRY as a voice of authority on child rights will be a critical measure of this role.
Your role will involve conceptualizing ideas to make the brand more participative, liaising with external vendors/partners as well as with internal functions to plan and execute regional requirements, resourcing pro-bono/low cost advertising partnership avenues and creating content for communication needs. As a member of the Communications function, you will act as a brand custodian and ensure that all brand guidelines and communication SOPs are adhered to.
You must be a Graduate/Post Graduate in Marketing/Communications or Mass Communications with 5 to 9 years experience in a brand communications role (with experience in copywriting) in a mid-sized organization. Strong understanding of communications as well as brand & marketing concepts along with excellent written and oral communication skills in English is essential. Initiative, focus on outcome and tenacity along with an innate drive to explore communication opportunities would be required to fulfill the role.
If You’re Interested:
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