Website Kraftshala
What you will be doing:
If you love marketing and would like to become an absolute expert, this is as close to a dream role as you could get.
Training (~80% of your time):
All members of the Kraftshala marketing team (including the co-founders) spend a substantial portion of their time in training emerging talent. Your role will focus on the following:
- Content Development: You’ll be combining insights from your experience, plus conversations from top marketing/ digital experts in India to create simplified frameworks for professionals and students. You would be asked to experiment with new tools, platforms etc to help our training programs, specifically the Ecom curriculum, up-to-date.
- Training: You will also be taking regular sessions for students of our programs on a variety of marketing topics.
- Coaching: You will also be working with our network of external coaches to help them deliver an ever improving training experience to our students.
- Program Design: You will be designing learning experiences to deliver outstanding careers for students. This involves looking and analyzing a lot of data including student learning outcomes, recruiter feedback, student feedback and more to create an educational experience which is challenging yet fulfilling for students.
Growth Marketing (~20% of your time):
You will also be involved in the marketing efforts for the company, depending on the expertise you bring in in any of the following or more:
- Paid Marketing: You’ll be strategizing, planning and optimizing campaigns as part of the digital marketing team to drive growth for Kraftshala
- Product Builds / Automation: As a part of a growing company, you will be involved in a lot of builds /automations to make a seamless user journey including but not limited to Lead Management, Chatbot integrations, UserFlow Management
- Innovation: You’ll also be involved in building new propositions/products by creating and evaluating concepts as Kraftshala expands to different audiences
To summarize:
The learnings which you’ll get through training, speaking to experts on one hand and simplifying concepts for beginners on the other hand, will enable you to run better campaigns, which in turn will help you train better. This virtuous loop will help you become a kickass marketing professional.
A question we’d like to address upfront is what the career trajectory looks like for someone in this role.
There are 3 broad possibilities of what you could be doing 5 years from now:
- If your sweet spot turns out to be the aspect of working with people in a more intimate fashion and helping them grow, you can also specialize as a training expert and leader at Kraftshala.
- If you end up enjoying the core activities of the digital marketing function more than the training piece, you’ll be a growth leader within Kraftshala who’s focussed on helping us scale the platform.
- Your role would be similar to a marketing leader in other consumer internet businesses, albeit with greater knowledge and perspective due to your time training other professionals.
These are starting thoughts, of course, and any decision on a role is always a function of what a person wants matched with what the organization can offer at that time. The great advantage of a company that’s growing well (like Kraftshala) is that new opportunities open up frequently, and our preference would always be to try to fill up newly created roles with candidates from within the organization.
Must Haves:
- 3-7 years of experience in driving growth in ecommerce/D2C. Experience on driving Ads to grow ecom sales, Google Analytics, Conversion Rate Optimisation (CRO), Inventory forecasting & planning, and P&L management. (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for).
- A structured, data-driven, user centric approach to problem solving
- High levels of learning agility to learn and adapt to new platforms, and ideas.
- High empathy levels to coach students and young professionals
Good to Haves:
- Experience of working in an agency on different brands.
- Experience of handling both D2C as well as Ecom platforms.
Location:
We are a remote work organization.
To apply for this job please visit kraftshala.freshteam.com.
